by Alex Valderrama | May 9, 2017 | Brand Strategy, Brand Trends
Before we jump into the reasons to rebrand, in order to add context for this article, let’s first discuss what it means to rebrand. A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding...
by Alex Valderrama | May 9, 2017 | BNAW 1
Mattress brand gets customers to ask philosophical questions about sleep at PSFK conference. Source: How will a lifestyle brand get us to sleep more and better?