by Alex Valderrama | Aug 29, 2017 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
When we conduct brand strategy workshops, we are often given the challenge to define the “Brand Promise” for the company. Arriving at the final brand promise statement takes a little time and patience, but it will provide a better return on your marketing...
by Scott Forbes | Aug 29, 2017 | Brand Fun, Content Marketing
In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the...
