by George Stenitzer | Jul 6, 2015 | Brand Launch, Brand Strategy
Even the accountants appreciate the brand! Imagine starting out with the oldest brand in your category. Your job is to reinvigorate the brand − and double its value. That’s exactly the challenge that faced Suzi Williams, CMO of BT. BT is the world’s oldest telecom...
by George Stenitzer | Aug 16, 2014 | Brand Strategy, Content Marketing, Digital Branding
Guru, guide, partner or helper? In the eyes of customers, does your content appear to come from a guru, guide, partner or helper? Ask that key question as you develop brand and content marketing strategies. What kind of customer relationship are you aiming for? Make...