by Greg Olson | May 19, 2016 | Brand Fun, Brand Trends, Digital Branding, Technology
I am fascinated by virtual technology and how brands can use it to help their business stay competitive. Virtual reality has gone from zero to early adoption very quickly. The revenue forecast states it has gained more momentum than mobile and social combined. ...
by Greg Olson | Apr 3, 2016 | Brand Fun, Brand Strategy, Entertainment
I have spent the last few years at various improv comedy schools, classes and performances. It’s a way to help me stay both creative and mentally stimulated. One day in class, the imaginary light bulb went off. Or maybe it was more of a mental knock. I realized...
by Greg Olson | Sep 26, 2015 | Brand Strategy, Content Marketing, Digital Branding
I’ve spent my career working in the sales and marketing industry. Whether this is marketing oil & gas products, software or medical devices. Many of these companies continue to make the following statements: “Our buyers are older, our buyers are not on social...
by Greg Olson | Jul 21, 2015 | Brand Strategy, Digital Branding, Technology
We see a lot of companies getting connected to the internet and using this as a unique market position over their competitors. Many companies are evaluating how the Internet of Things (IOT) can enhance their products and service. This is taking “ordinary...
by Greg Olson | Jun 3, 2015 | Brand Fun, Brand Strategy, Content Marketing
Every year I look forward to the Business Marketing Association Global Conference. This year it was in Chicago, Illinois. One key presentation that stood apart from the others was by Tim Washer. B2B Video: Comedy writes itself. For many businesses, connecting with...
