by George Rafeedie | Sep 29, 2016 | Brand Strategy, Brand Trends
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every...
by George Rafeedie | Jun 5, 2015 | Brand Strategy, Brand Trends, Content Marketing
A lot has been said about purpose-driven branding the past several years, and for good reason. Roy Spence’s book “It’s Not What You Sell, It’s What You Stand For” said it best, “Without a purpose that improves peoples’ lives…organizations will struggle.” Companies...