As executive director of an association of business-to-business marketers – young professionals have captured our attention. I knew in my heart that making sure our brand was resonating with the millennial group (ages 21-34) was important – but I didn’t realize HOW critical it really was. I’ve been bombarded with statistics lately about the changes in our industry and how …Read More »
Marilee Yorchak is the Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), the largest chapter in the country. She holds the CAE designation (Certified Association Executive), and earned a BS in Marketing from University of Colorado-Boulder and an MBA from New Mexico State University. Marilee has been honored with the Communicator of the Year from BMA Colorado as well as Association Professional of the Year by the Colorado Society of Association Executives, and is a frequent speaker/panelist for association executive forums/conferences. She is the chair of the editorial committee for the Colorado Society of Association Executives, which produces a quarterly magazine, The Executive Memo. Marilee is also on the board of advisors for the Monfort College of Business Marketing Department at the University of Northern Colorado.