Brand Musings Authors

  • Alex Valderrama

    Alex Valderrama

    Alex Valderrama is one of the nation’s top Brand Strategists, Award-winning Designer, Author, and the Principal at Cranium. Through his unique experience working with several hundred clients, he has helped many brands lead in their industry with Business Growth, Brand Strategy and Customer Experience Design. Alex has worked with some of Nation’s most well-known brands such as Truven Health Analytics, Principal Financial, Citi Community Capital, Massey Ferguson, Microsoft, Wells Fargo, Gates Rubber, National CineMedia, and Fathom Events. In addition, he has also worked with small businesses such as Basil Doc’s Pizza, Spavia, Santa Claran Hotel, and Aldo Leopardi just to name a few. Alex gained his BFA at the International Academy of Design with emphasis in Visual Communications. He also achieved the honor of Summa cum laude. Alex has taught advanced branding and marketing courses at Arapahoe Community College and Metropolitan State University in Denver, Colorado. In the past, he has been the curriculum advisor to several universities as well as a mentor to both students and interns. Alex has served as a judge for several national branding and marketing competitions. He lectures regularly on branding and marketing throughout the design community and the business sector. Alex has also served as a marketing board member and independent branding advisor for several community development projects, non-profit organizations, business groups and marketing associations. Additionally, Alex has held several board positions with the local American Institute of Graphic Arts (AIGA) and Business Marketing Association (BMA) Chapters. Alex frequently writes about branding and his agency has received over 80 national and international awards from esteemed industry competitions such as Print Magazine, Graphics and American Corporate Identity. His work has also appeared in over 20 international publications such as: The Big Book of Logos 3; The Best of Business Card Design 5; Blue is Hot, Red is Cool; Direct Response Graphics Book; Rockport’s Letterhead; Logo Design 6 Source Book; and, Best of Brochure Design 5 just to name a few.
  • David Avrin

    One of the most in-demand Business Marketing/Branding Keynote Speakers in the world today, David Avrin, CSP is known as The Visibility Coach. A celebrated speaker, author and business consultant, David delivers a profoundly insightful and hard-hitting message to business audience across North America and in over 20 countries around the world helping them discover, craft and promote meaningful competitive advantages. David is the author of the popular: It’s Not Who You Know, It’s Who Knows You! (2014 Classified Press) and his latest book: Visibility Marketing (2016 Career Press).  
  • David Schachter

    David Schachter

    David is a skillful and creative business attorney who began his legal career in Silicon Valley in 1981, as the high-tech phenomenon emerged on the global landscape. He continues to advise individuals and businesses, from small to large and from concept to start-up to acquisition, on virtually every aspect of commerce, including intellectual property protection and registration, corporate, M&A and general commercial matters, technology transactions, entity formation, entrepreneurial activities, employment and traditional contract relationships. David is a frequent speaker and writer, and has appeared before legal and non-legal trade groups throughout the Western United States on commercial matters and intellectual property. He authors a regular technology column for the Denver Business Journal, and sits on several business advisory boards, including Seller Readiness, and Cranium. He is also a member of the entrepreneur mentor faculty at The Commons on Champa. David is proud to be a second-generation Colorado native, and outside of work he is an outdoor enthusiast, musician, animal lover, occasional inventor, and full time father to his twin teenagers.
  • George Stenitzer

    George Stenitzer

    George Stenitzer applies deep experience in telecom, tech and services to marketing and communications. His Chicago-area agency Crystal Clear Communications helps BtoB clients succeed with content marketing and communications. The Content Marketing Institute named George Content Marketer of the Year for thought-provoking content. BtoB magazine twice named him a Best Marketer. George serves on the Business Marketing Association national board and founded the BMA Buzz newsletter. He served as vice president-marketing and communications at Tellabs, vice president-communications at RR Donnelley, and director-corporate positioning at Ameritech.
  • Keely Nolan

    Keely Nolan

    Keely has helped brands and agencies develop and implement influencer marketing strategies over the last five years. She runs Influence Inspired, a company that develops custom influencer marketing solutions aimed to deliver unforgettable digital experiences that inspire the right audience at the right time for the best results. She is an alum of Northwestern University and began her career in sports marketing in Chicago. She currently lives in Denver and loves hiking, skiing, bacon, and really bad scary movies.
  • George Rafeedie

    George Rafeedie

    George Rafeedie is the founder of Tell Your Story, a nimble and flexible story-driven brand and marketing communications agency. George’s purpose, and that of the agency, is to make things happen through developing and telling great stories so organizations can be successful and its people happy. George likes to work with clients who want high-level talent and thinking without having to use a big ad agency or PR firm. Prior to founding Tell Your Story, Rafeedie was a partner in branding and marketing consulting firm, BlueSilver Inc. Prior to that, he launched the Chicago office of HSR Business to Business (now Gyro) and grew it into one of the area’s most decorated b-to-b integrated marketing firms. In five years beginning in 2003, Rafeedie developed the office from zero billings to serving the needs of clients including USG Corporation, Motorola, United Stationers, Zebra Technologies, LaSalle Bank and SIRVA. Rafeedie’s corporate background includes marketing, PR and communications roles with Baxter Healthcare Corporation and professional services firm Arthur Andersen. He graduated with a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Science in Journalism and Public Relations from Ohio University. Rafeedie is a current board member of the Chicago Business Marketing Association and the chapter’s 2006 member of the year and 2011 board member of the year. In addition, Rafeedie is past co-president of the Northwestern University Medill Alumni Club of Chicago, and is an adjunct faculty member at both Northwestern University and DePaul University.
  • Scott Forbes

    Scott Forbes

    My first boss once told me, “You’re the James Brown of advertising; you’re the hardest-working man in the ad business.” While that great guy is no longer around to praise me, I have gotten plenty of kudos from bosses, co-workers, and clients alike in the years since. After spending three years working 16-hour days at W.B. Doner & Company in Detroit, I bounced around the country—working at five agencies in four different cities in four years. Every move was a good one. Every move meant a promotion, new co-workers, new clients, new opportunities. When the moving finally came to an end and I was able to unpack, I did it here in Denver, Colorado, where I worked for more than eleven years at The Integer Group and wrote a satirical weekly column for Scripps Howard News Service that always made my editor very nervous. In early-2006 I struck out on my own! Fortunately, I didn’t strike out… I’m still here and writing brochures, ads, commercials, Web sites, videos, blogs, magazine articles—I’ve even ghost written a number of books. These are several clients I have worked with: Canadian Tire, Highland Superstores, Iams Dog Food, Lincoln-Mercury, LaSalle Bank, NutraSweet Corporation, Bakers Square Restaurant, Kroger Stores, Corona Extra, Nissan Motor Corporation, Coors Brands, Coors, CL, Killian’s, Blue Moon, Molson, Winterfest, Herman Joseph’s, Marsico Capital Management, Orvis Outfitters. o: 303-955-0750 | c: 303-506-3427
  • Marilee Yorchak

    Marilee Yorchak

    Marilee Yorchak is the Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), the largest chapter in the country. She holds the CAE designation (Certified Association Executive), and earned a BS in Marketing from University of Colorado-Boulder and an MBA from New Mexico State University. Marilee has been honored with the Communicator of the Year from BMA Colorado as well as Association Professional of the Year by the Colorado Society of Association Executives, and is a frequent speaker/panelist for association executive forums/conferences. She is the chair of the editorial committee for the Colorado Society of Association Executives, which produces a quarterly magazine, The Executive Memo. Marilee is also on the board of advisors for the Monfort College of Business Marketing Department at the University of Northern Colorado.

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