Companies are seeing more and more people using mobile devices as their number one way to interact with their brand. Whether this is just looking up information on your company, reading email or reviewing a proposal, you must make sure your brand shines on mobile devices.
Consider these stats on why your brand needs to be mobile friendly…
- 4 out of 5 consumers use smart phones to shop
- Mobile has overtake desktop internet usage
- 70% of online searches lead to online action within an hour
- 90% of B2B businesses consider mobile enablement a priority
- 25% of smart phone owners ages 18-44 say they “can’t recall the last time their smart phone wasn’t next to them.”
- 91% of the U.S. adults own a mobile phone – 61% of those are smart phones
Here are a few quick items to consider for your brand on the small screen.
- Font Size: Make your default font size 14 px. Even if it seems really big, it is the right thing to do.
- Avoid the pinch and zoom on the home screen and make your touch targets big. Respect the big fingers of your users. I recommend tap areas of 40 px x 40 px.
- Video: Images and video can affect load times and usability. Consider using YouTube to place the video on your mobile site vs streaming the video yourself. This will increase the efficiency of your site and give your customers and prospects the best brand experience.
- Presentations on mobile devices: More and more people are viewing presentations on mobile devices vs laptops. I used to see many laptops opened in airports or on airplanes. Now they seem to be all tablets or smart phones. Consider how PDFs, PowerPoint, and Keynote are being read. Check to see how they are viewed on various mobile operating systems such Android, iOS and Microsoft.
- Invest in a mobile website. At the very minimum, have key information for users such as contact information and address. Always include a link to the full site for your users. Some people still want the experience they are comfortable with and this is especially helpful with the large increase in tablet use.
Mobile is here to stay. Build strong brand equity and design your communication strategy around the small screen. Your brand will easily stand out amongst your competitors.