by Alex Valderrama | Apr 19, 2017 | BNAW 1
Volkswagen reported a 28 percent jump in first-quarter operating profit, helped by earnings growth at its core VW brand which has struggled to recover from the carmaker’s emissions scandal. Source: VW brand recovery helps boost parent company’s Q1...
by Alex Valderrama | Apr 19, 2017 | BNAW 1
At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect and promote it? Source: 7 Signs Your Personal Brand Needs Work
by Alex Valderrama | Apr 17, 2017 | BNAW 1
Brands may have reached peak emoji, but they’re just about getting started on stickers. Source: Branded stickers are the new branded emoji keyboards – Digiday
by Alex Valderrama | Feb 23, 2017 | BNAW 1
Last summer, Campbell Soup Company, Unilever, and GSK Consumer Healthcare respectively began their first foray into marketing that promises to understand and respond intelligently to consumers’ voice-activated queries: Watson Ads. The ad format came about four months...
by Alex Valderrama | Feb 22, 2017 | BNAW 1
The Lowdown has the latest on the snack food marketer’s newest global brand launch and Katy Perry’s new cosmetics line. Source: Lowdown: How a New Mondelez Brand Got Its Name (It’s a Doozy)
by Alex Valderrama | Feb 22, 2017 | BNAW 1
Marketers behind ‘The Lego Batman Movie’ joined forces to take over the box office. Source: Holy Brand Extension! How ‘Lego Batman’ Built Boffo Box Office