by Alex Valderrama | Sep 29, 2016 | Brand Launch, Brand Strategy, Brand Trends, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Most companies spend a significant amount of time creating their “Secret Sauce” primarily in the development of their product or service. Product and service development can take several...
by Alex Valderrama | May 21, 2016 | Brand Launch, Brand Strategy, Brand Trends, Entertainment, Healthcare, Hospitality, Industry News, Retail, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of the brand, it’s unique offerings, and the competitive landscape are a few...
by Casey Demchak | Apr 9, 2016 | Brand Launch, Brand Strategy, Content Marketing, Start-up
It’s a step I never miss. When I write Core Message Platforms for my clients’ branding campaigns, I always create a section that includes a number of tagline options for their product or service. It’s a big advantage to have a memorable tagline that people...
by Alex Valderrama | Nov 11, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. Every strong brand has a purpose, and every customer has a need. There are many brands – Volvo...
by Alex Valderrama | Sep 26, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The reasons are varied due to many factors such as lack of funding, poor management, inadequate resources, incompetence, etc. The...
by George Stenitzer | Jul 6, 2015 | Brand Launch, Brand Strategy
Even the accountants appreciate the brand! Imagine starting out with the oldest brand in your category. Your job is to reinvigorate the brand − and double its value. That’s exactly the challenge that faced Suzi Williams, CMO of BT. BT is the world’s oldest telecom...