by Alex Valderrama | Jun 1, 2015 | Brand Fun, Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up, Videos
Animated videos are an excellent way to capture your customer’s attention. They can be used to support a new brand launch and communicate a sometimes complex offer in a very simple way. A recent report by Cisco’s Visual Networking Index indicates that...
by Alex Valderrama | Feb 16, 2015 | Brand Launch, Brand Strategy, Intellectual Property, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Starting a new company has many challenges, and the feeling of being overwhelmed is most likely the reason most people give up on their dream. It is much easier to fail than it is to succeed. Failure...
by Alex Valderrama | Dec 30, 2014 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Entertainment, Healthcare, Hospitality, Retail, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new brand. Although our focus will be on new a brand launch, this exercise can also be used for existing brands with the goal...