by Alex Valderrama | May 21, 2016 | Brand Launch, Brand Strategy, Brand Trends, Entertainment, Healthcare, Hospitality, Industry News, Retail, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of the brand, it’s unique offerings, and the competitive landscape are a few...
by Alex Valderrama | May 5, 2016 | Brand Strategy, Brand Trends, Videos
The design firm Atelier Martino & Jana were instrumental in crafting a unique approach to design and implementing a visual language that truly captures the brand essence of the city of Porto. Watch this very creative video and then follow the link to their Behance...
by Casey Demchak | Apr 9, 2016 | Brand Launch, Brand Strategy, Content Marketing, Start-up
It’s a step I never miss. When I write Core Message Platforms for my clients’ branding campaigns, I always create a section that includes a number of tagline options for their product or service. It’s a big advantage to have a memorable tagline that people...
by Brian Houchin | Mar 9, 2016 | Brand Strategy, Trade Shows
Brand identity is one of the most fundamental elements of a company. In an ever-growing market, it has become increasingly difficult for a brand to capture the attention of its intended audience. In a lake of competing companies, it can pose a real challenge for a...
by Alex Valderrama | Nov 11, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. Every strong brand has a purpose, and every customer has a need. There are many brands – Volvo...
by Marilee Yorchak | Nov 11, 2015 | Brand Strategy, Brand Trends, Content Marketing
As executive director of an association of business-to-business marketers – young professionals have captured our attention. I knew in my heart that making sure our brand was resonating with the millennial group (ages 21-34) was important – but I didn’t realize HOW...
