by Alex Valderrama | Sep 26, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The reasons are varied due to many factors such as lack of funding, poor management, inadequate resources, incompetence, etc. The...
by Casey Demchak | Jul 21, 2015 | Brand Strategy, Brand Trends, Content Marketing
Let’s face it. When your prospects are presented with inconsistent or muddled brand messages, they instinctively say “no,” and move on. However, creating consistent selling statements throughout your branding campaign can be difficult. Especially when you’re under the...
by George Stenitzer | Jul 6, 2015 | Brand Launch, Brand Strategy
Even the accountants appreciate the brand! Imagine starting out with the oldest brand in your category. Your job is to reinvigorate the brand − and double its value. That’s exactly the challenge that faced Suzi Williams, CMO of BT. BT is the world’s oldest telecom...
by George Rafeedie | Jun 5, 2015 | Brand Strategy, Brand Trends, Content Marketing
A lot has been said about purpose-driven branding the past several years, and for good reason. Roy Spence’s book “It’s Not What You Sell, It’s What You Stand For” said it best, “Without a purpose that improves peoples’ lives…organizations will struggle.” Companies...
by Alex Valderrama | Jun 1, 2015 | Brand Fun, Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up, Videos
Animated videos are an excellent way to capture your customer’s attention. They can be used to support a new brand launch and communicate a sometimes complex offer in a very simple way. A recent report by Cisco’s Visual Networking Index indicates that...
by Tom Jones | Mar 16, 2015 | Brand Fun, Brand Strategy
It’s a perfect Colorado weekend: two sixty degree days in the middle of winter. The rest of the world is out biking and skiing. I am painting the deck. Our house goes up for sale in five weeks, and we are working with realtors to make it look as welcoming as possible....