by Alex Valderrama | Oct 10, 2014 | Brand Fun, Brand Strategy, Videos
I enjoy Ikea’s efforts to create unique experiences. Ikea has just released their new catalog with over 328 high definition pages, tactile touch technology, no lag in the information, and most importantly it is very simple and intuitive to operate. The attached...
by George Stenitzer | Aug 16, 2014 | Brand Strategy, Content Marketing, Digital Branding
Guru, guide, partner or helper? In the eyes of customers, does your content appear to come from a guru, guide, partner or helper? Ask that key question as you develop brand and content marketing strategies. What kind of customer relationship are you aiming for? Make...
by Casey Demchak | Jul 25, 2014 | Brand Strategy, Healthcare, Hospitality, Retail, Technology
It’s a simple fact. When your prospects are presented with unclear, inconsistent or muddled brand messages, they instinctively say “no,” and move on. However, creating consistent selling statements throughout your branding campaign can be difficult. Especially when...
by Alex Valderrama | Jul 22, 2014 | Brand Fun, Brand Strategy, Digital Branding, Videos
This is a great interview with Michelle Phan by the Journals’ Deborah Kan. The video provides great insight and helpful hints.
by Alex Valderrama | Jul 16, 2014 | Brand Strategy, Brand Trends, Entertainment, Healthcare, Hospitality, Industry News, Retail, Technology
There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that brand perception of a company matters more than...
by Alex Valderrama | Feb 6, 2014 | Brand Strategy, Digital Branding
Written by Alex Valderrama, Founder and Principal of Cranium Agency One of the biggest questions I hear often is… “What is the difference between a mobile web app and a native app?”. There is a short and a long answer. For the purpose of not boring a...