by Keely Nolan | Jun 13, 2017 | Brand Strategy, Brand Trends, Content Marketing
You probably have seen articles that talk about how influencers can charm the pants off of your customers, creating warm fuzzies that will result in a happily ever after relationship with your target audience. I am trying not to recreate that article. I want to talk...
by Alex Valderrama | May 9, 2017 | Brand Strategy, Brand Trends
Before we jump into the reasons to rebrand, in order to add context for this article, let’s first discuss what it means to rebrand. A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding...
by Alex Valderrama | Sep 29, 2016 | Brand Launch, Brand Strategy, Brand Trends, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Most companies spend a significant amount of time creating their “Secret Sauce” primarily in the development of their product or service. Product and service development can take several...
by George Rafeedie | Sep 29, 2016 | Brand Strategy, Brand Trends
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every...
by David Avrin | Jul 18, 2016 | Brand Strategy, Brand Trends
“At the end of the day, it’s about quality!” shouts the company CEO. Wrong! At the beginning of the day, it’s about quality. At the end of the day, it’s about competitive advantage! Producing and providing high-quality products and services are merely the cost of...
by Alex Valderrama | May 21, 2016 | Brand Launch, Brand Strategy, Brand Trends, Entertainment, Healthcare, Hospitality, Industry News, Retail, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of the brand, it’s unique offerings, and the competitive landscape are a few...