by Alex Valderrama | May 5, 2016 | Brand Strategy, Brand Trends, Videos
The design firm Atelier Martino & Jana were instrumental in crafting a unique approach to design and implementing a visual language that truly captures the brand essence of the city of Porto. Watch this very creative video and then follow the link to their Behance...
by Alex Valderrama | Nov 11, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. Every strong brand has a purpose, and every customer has a need. There are many brands – Volvo...
by Marilee Yorchak | Nov 11, 2015 | Brand Strategy, Brand Trends, Content Marketing
As executive director of an association of business-to-business marketers – young professionals have captured our attention. I knew in my heart that making sure our brand was resonating with the millennial group (ages 21-34) was important – but I didn’t realize HOW...
by Alex Valderrama | Sep 26, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The reasons are varied due to many factors such as lack of funding, poor management, inadequate resources, incompetence, etc. The...
by Casey Demchak | Jul 21, 2015 | Brand Strategy, Brand Trends, Content Marketing
Let’s face it. When your prospects are presented with inconsistent or muddled brand messages, they instinctively say “no,” and move on. However, creating consistent selling statements throughout your branding campaign can be difficult. Especially when you’re under the...
by Alex Valderrama | Jun 30, 2015 | Brand Fun, Brand Trends, Videos
Created for the History Channel, Plazma Design pulled off an amazing video. The integration of real life footage along with their expertise and special effects are remarkable. Created for the History Channel’s 100th Anniversary, the Great Martian War tells the...