by George Rafeedie | Jun 5, 2015 | Brand Strategy, Brand Trends, Content Marketing
A lot has been said about purpose-driven branding the past several years, and for good reason. Roy Spence’s book “It’s Not What You Sell, It’s What You Stand For” said it best, “Without a purpose that improves peoples’ lives…organizations will struggle.” Companies...
by Alex Valderrama | Jun 1, 2015 | Brand Fun, Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up, Videos
Animated videos are an excellent way to capture your customer’s attention. They can be used to support a new brand launch and communicate a sometimes complex offer in a very simple way. A recent report by Cisco’s Visual Networking Index indicates that...
by Alex Valderrama | Mar 14, 2015 | Brand Fun, Brand Strategy, Brand Trends, Videos
In this video, Paul Rand masterfully describes form and content with respect to visual communications. Paul Rand, known for his in-depth knowledge and understanding of visual communications, had a major evolutionary impact on graphic design principles. This short...
by Alex Valderrama | Dec 30, 2014 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Entertainment, Healthcare, Hospitality, Retail, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new brand. Although our focus will be on new a brand launch, this exercise can also be used for existing brands with the goal...
by Alex Valderrama | Nov 4, 2014 | Brand Strategy, Brand Trends, Content Marketing, Digital Branding
Written by Alex Valderrama, Founder and Principal of Cranium Agency We often speak about “differentiators” when defining a brand. In branding terms, a differentiator defines what brand qualities separate your brand from your competitor’s brand. While...
by Alex Valderrama | Oct 13, 2014 | Brand Strategy, Brand Trends, Digital Branding
Written by Alex Valderrama, Founder and Principal of Cranium Agency Many years ago I worked as a phlebotomist at a major medical center while I attended design school. Little did I know at the time I would be a part of a major branding effort by the hospital’s...