by Alex Valderrama | Apr 25, 2017 | BNAW 1, Content Marketing, Industry News
Do you love branding as much as we do? Do you write regularly on branding topics? We may have a lot in common… We are a group of branding experts and we like to share our branding knowledge with other marketing, communications, and branding professionals. Brand...
by Casey Demchak | Apr 9, 2016 | Brand Launch, Brand Strategy, Content Marketing, Start-up
It’s a step I never miss. When I write Core Message Platforms for my clients’ branding campaigns, I always create a section that includes a number of tagline options for their product or service. It’s a big advantage to have a memorable tagline that people...
by Alex Valderrama | Nov 11, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. Every strong brand has a purpose, and every customer has a need. There are many brands – Volvo...
by Marilee Yorchak | Nov 11, 2015 | Brand Strategy, Brand Trends, Content Marketing
As executive director of an association of business-to-business marketers – young professionals have captured our attention. I knew in my heart that making sure our brand was resonating with the millennial group (ages 21-34) was important – but I didn’t realize HOW...
by Alex Valderrama | Sep 26, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The reasons are varied due to many factors such as lack of funding, poor management, inadequate resources, incompetence, etc. The...
by Casey Demchak | Jul 21, 2015 | Brand Strategy, Brand Trends, Content Marketing
Let’s face it. When your prospects are presented with inconsistent or muddled brand messages, they instinctively say “no,” and move on. However, creating consistent selling statements throughout your branding campaign can be difficult. Especially when you’re under the...