by Greg Olson | Dec 30, 2014 | Brand Strategy, Brand Trends, Digital Branding, Technology
Wearable technology articles and news seems to be popping up daily. You may have even seen someone wearing those weird looking glasses by Google. Webopedia defines this as: Wearable technology (also called wearable gadgets) is a category of technology devices related...
by David Schachter | Nov 3, 2014 | Brand Strategy, Brand Trends, Digital Branding, Industry News, Technology
As you’ve no doubt seen over the past few years, ICANN, the global agency that manages registration of domain names, has opened up a multitude of new Top Level Domains (TLD’s) in an effort to meet the ever-increasing commercial demand for websites and Internet...
by Greg Olson | Oct 11, 2014 | Brand Trends, Digital Branding, Industry News, Retail, Technology
By Greg Olson – Partner, Cranium Studio I have never really considered myself an advocate of certain brands. For instance, I like Pabst Blue Ribbon, I drive a Toyota and I have a passion for rescuing Rottweiler’s. I enjoy these things but I don’t actively promote...
by Casey Demchak | Jul 25, 2014 | Brand Strategy, Healthcare, Hospitality, Retail, Technology
It’s a simple fact. When your prospects are presented with unclear, inconsistent or muddled brand messages, they instinctively say “no,” and move on. However, creating consistent selling statements throughout your branding campaign can be difficult. Especially when...
by Alex Valderrama | Jul 16, 2014 | Brand Strategy, Brand Trends, Entertainment, Healthcare, Hospitality, Industry News, Retail, Technology
There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that brand perception of a company matters more than...
by Greg Olson | Jul 6, 2014 | Brand Strategy, Brand Trends, Technology, Trade Shows
Customers are using mobile devices such as smart phones and tablet computers at growing rates. The sales of mobile devices are surpassing computer sales. Mobile devices are connecting customers and prospects to your business and sales people are using these devices...
