Technology

There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that perception of the company matters more than the financial perspective.

Customers are using mobile devices such as smart phones and tablet computers at growing rates. The sales of mobile devices are surpassing computer sales.

Companies are trying to figure out how to integrate social media into their trade show exhibits and events to achieve the best results.

About a month ago I was searching for a Mac app for our studio that would deliver PANTONE colors and would help our studio sort out color variations for our clients.

In the past, traditional branding and marketing took on a role in one shape or another to include messaging and printed material. As branding experts, we are tasked and challenged with providing our clients with best brand practice advice.

The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry.

The mobile revolution continues to escalate, fundamentally changing the way we search for and consume information.