There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that perception of the company matters more than the financial perspective.
Technology
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Brand StrategyBrand TrendsTechnologyTrade Shows
What Customers Want On The Small Screen
by Greg Olsonby Greg OlsonCustomers are using mobile devices such as smart phones and tablet computers at growing rates. The sales of mobile devices are surpassing computer sales.
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Brand StrategyBrand TrendsTechnologyTrade Shows
How To Drive Brand Awareness At Events With Social Media
by Greg Olsonby Greg OlsonCompanies are trying to figure out how to integrate social media into their trade show exhibits and events to achieve the best results.
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About a month ago I was searching for a Mac app for our studio that would deliver PANTONE colors and would help our studio sort out color variations for our clients.
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In the past, traditional branding and marketing took on a role in one shape or another to include messaging and printed material. As branding experts, we are tasked and challenged with providing our clients with best brand practice advice.
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Brand StrategyEntertainmentHealthcareHospitalityRetailTechnology
BRANDING: Why is it so misunderstood?
The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry.
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The mobile revolution continues to escalate, fundamentally changing the way we search for and consume information.
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