by Alex Valderrama | Jan 6, 2014 | Brand Strategy, Brand Trends, Digital Branding, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency In the past, traditional branding and marketing took on a role in one shape or another to include messaging and printed material. As branding experts, we are tasked and challenged with providing our...
by Alex Valderrama | Jul 6, 2013 | Brand Strategy, Entertainment, Healthcare, Hospitality, Retail, Technology
Understanding Branding: A Clear Perspective for Businesses The concept of “branding” is often misunderstood, not only among the general public and business owners but also within the branding industry itself. Professionals frequently misuse the term,...