by Alex Valderrama | Jan 6, 2014 | Brand Strategy, Brand Trends, Digital Branding, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency In the past, traditional branding and marketing took on a role in one shape or another to include messaging and printed material. As branding experts, we are tasked and challenged with providing our...
by Alex Valderrama | Jul 6, 2013 | Brand Strategy, Entertainment, Healthcare, Hospitality, Retail, Technology
The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry. Many professionals often misuse the word and therefore have created a broad misunderstanding of what a “brand” is and how “branding” is defined....
