by Alex Valderrama | Feb 12, 2015 | Brand Fun, Videos
Recently, a design firm “We are Royale” created this amazing 2015 calendar. What makes this calendar amazing is the integration of augmented reality with a printed calendar and watching it all come to life. Watch the video and see how this team did an...
by Alex Valderrama | Oct 31, 2014 | Videos
This video showcases a great example of a complex brand that is simplified. The logo execution, along with other supporting brand elements, makes this a strong brand that is “unique”. In addition, the brand transformation is executed well with great...
by Alex Valderrama | Oct 25, 2014 | Brand Fun, Retail, Videos
This great video showcases how Hershey’s evolved from a small-town caramel maker to one of the largest candy companies in the world. [Photos: BETTMANN/CORBIS (MILTON HERSHEY); CORBIS (TOWER OF LIGHT); BETTMANN/CORBIS (CANDY STORE); JOSEPH SOHM/VISIONS OF...
by Alex Valderrama | Oct 10, 2014 | Brand Fun, Brand Strategy, Videos
I enjoy Ikea’s efforts to create unique experiences. Ikea has just released their new catalog with over 328 high definition pages, tactile touch technology, no lag in the information, and most importantly it is very simple and intuitive to operate. The attached...
by Alex Valderrama | Aug 15, 2014 | Videos
This cleverly animated video has great insight into Charles Bukowski. Bukowski, a German-born American poet and novelist, inspired the nation with his creative writings about ordinary lives of poor Americans, alcohol, relationships with women, and the drudgery of...
by Alex Valderrama | Jul 22, 2014 | Brand Fun, Brand Strategy, Digital Branding, Videos
This is a great interview with Michelle Phan by the Journals’ Deborah Kan. The video provides great insight and helpful hints.
