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Money Can Buy Love!

Money Can Buy Love!

A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest reason may be that they do not have an emotional feeling about the brand. These brands do not engage with their potential customers at an...

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LOST IN TRANSLATION

LOST IN TRANSLATION

In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the...

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Micro-Moments and Your Brand

Micro-Moments and Your Brand

The goal of every brand is to create a strong bond with a multitude of "Micro-Moments." These micro-moments are crucial to the success of the brand. As companies develop their marketing and branding strategy, particular attention should be given to how the brand...

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Latest Brand Musings

Boosting Your Cannabis Brand with Digital Marketing Tools

Overcoming Advertising and Marketing Challenges in the Cannabis Industry Guest Post by Rob Fess, Director of Marketing at Tradiv Prior to entering... #cannabisculture #cannabismarketing #dopemagazine Source: Boosting Your Cannabis Brand with Digital Marketing Tools

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We’re Looking For Writers

We’re Looking For Writers

Do you love branding as much as we do? Do you write regularly on branding topics? We may have a lot in common... We are a group of branding experts and we like to share our branding knowledge with other marketing, communications, and branding professionals.  Brand...

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