Featured Articles
Money Can Buy Love!
A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest reason may be that they do not have an emotional feeling about the brand. These brands do not engage with their potential customers at an...
LOST IN TRANSLATION
In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the...
Micro-Moments and Your Brand
The goal of every brand is to create a strong bond with a multitude of "Micro-Moments." These micro-moments are crucial to the success of the brand. As companies develop their marketing and branding strategy, particular attention should be given to how the brand...
Latest Brand Musings
Should Twitter be part of your brand strategy?
When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers. Source: Should Twitter be part of your brand strategy?
Boosting Your Cannabis Brand with Digital Marketing Tools
Overcoming Advertising and Marketing Challenges in the Cannabis Industry Guest Post by Rob Fess, Director of Marketing at Tradiv Prior to entering... #cannabisculture #cannabismarketing #dopemagazine Source: Boosting Your Cannabis Brand with Digital Marketing Tools
We’re Looking For Writers
Do you love branding as much as we do? Do you write regularly on branding topics? We may have a lot in common... We are a group of branding experts and we like to share our branding knowledge with other marketing, communications, and branding professionals. Brand...
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