Featured Articles
Three Key Ways Influencers Boost Brand Awareness
You probably have seen articles that talk about how influencers can charm the pants off of your customers, creating warm fuzzies that will result in a happily ever after relationship with your target audience. I am trying not to recreate that article. I want to talk...
9 Rebranding Situations To Consider
Before we jump into the reasons to rebrand, in order to add context for this article, let's first discuss what it means to rebrand. A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding...
Latest Brand Musings
Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand
Branding isn't a logo. It's not your name. It isn’t some meaningless press release out to the world. It's more Source: Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand
Outdoor recreation industry, seeing role to protect public lands, boasts $887 billion impact
The Outdoor Industry Association’s third outdoor recreation economy report shows Americans spending $887 billion a year on recreation, establishing the industry as an economic pillar and fuel… Source: Outdoor recreation industry, seeing role to protect public lands,...
VW brand recovery helps boost parent company’s Q1 profit
Volkswagen reported a 28 percent jump in first-quarter operating profit, helped by earnings growth at its core VW brand which has struggled to recover from the carmaker's emissions scandal. Source: VW brand recovery helps boost parent company's Q1 profit
Need help with a branding project?
Hire an expert!
