Scott Forbes

Scott Forbes
My first boss once told me, “You’re the James Brown of advertising; you’re the hardest-working man in the ad business.” While that great guy is no longer around to praise me, I have gotten plenty of kudos from bosses, co-workers, and clients alike in the years since. After spending three years working 16-hour days at W.B. Doner & Company in Detroit, I bounced around the country—working at five agencies in four different cities in four years. Every move was a good one. Every move meant a promotion, new co-workers, new clients, new opportunities. When the moving finally came to an end and I was able to unpack, I did it here in Denver, Colorado, where I worked for more than eleven years at The Integer Group and wrote a satirical weekly column for Scripps Howard News Service that always made my editor very nervous. In early-2006 I struck out on my own! Fortunately, I didn’t strike out… I’m still here and writing brochures, ads, commercials, Web sites, videos, blogs, magazine articles—I’ve even ghost written a number of books. These are several clients I have worked with: Canadian Tire, Highland Superstores, Iams Dog Food, Lincoln-Mercury, LaSalle Bank, NutraSweet Corporation, Bakers Square Restaurant, Kroger Stores, Corona Extra, Nissan Motor Corporation, Coors Brands, Coors, CL, Killian’s, Blue Moon, Molson, Winterfest, Herman Joseph’s, Marsico Capital Management, Orvis Outfitters. o: 303-955-0750 | c: 303-506-3427

The Voice

When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a muse, that connects with the target audience and brings comfort to the customer that he or she is doing business with a company that can be trusted. Nike has a voice, one that has long been the brand telling the …

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LOST IN TRANSLATION

In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the worldwide advertising account for British Petroleum. The agency’s best thinkers—award-winning writers and …

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