by Scott Forbes | Sep 24, 2017 | Brand Fun, Brand Strategy, Brand Trends
When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a muse, that connects with the target audience and brings comfort to the customer that he or she is doing business with a company that can be trusted. Nike has...
by Scott Forbes | Aug 29, 2017 | Brand Fun, Content Marketing
In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the...
