Great brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace.
Brand Musings Articles
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A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest…
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When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a muse, that…
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Brand LaunchBrand StrategyBrand TrendsContent MarketingStart-up
Increase Sales With A Stronger Brand Promise
When we conduct brand strategy workshops, we are often given the challenge to define the “Brand Promise” for the company. Arriving at…
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In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s…
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The goal of every brand is to create a strong bond with a multitude of “Micro-Moments.” These micro-moments are crucial to the…
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Brand StrategyBrand TrendsContent Marketing
Three Key Ways Influencers Boost Brand Awareness
by Keely Nolanby Keely NolanYou probably have seen articles that talk about how influencers can charm the pants off of your customers, creating warm fuzzies that…
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Before we jump into the reasons to rebrand, in order to add context for this article, let’s first discuss what it means…
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Mattress brand gets customers to ask philosophical questions about sleep at PSFK conference. Source: How will a lifestyle brand get us to…
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When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers. Source: Should…