10 Lessons I’ve Learned About Naming
May 21, 2016Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name…
Positioning 101: For A Successful New Brand Launch
December 30, 2014Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning…
FutureBrand Publishes Their Index Report
July 16, 2014There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting…
BRANDING: Why is it so misunderstood?
July 6, 2013The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry.
Current trends, opinions, news articles, and musings about branding.
