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A Short History of the GIF

Produced by LEGS MEDIA, this short video celebrates the 25th Anniversary of the GIF. I bet a lot of you in the advertising world have heard of the GIF (Graphic Interchange Format)?

You have to check out this short video. This video has it all. It is engaging, entertaining, animated well and does a decent job of educating us on the history of the GIF.

A Short History of the Gif | Moving the Still from LEGS MEDIA on Vimeo.

Johnny Misheff, the Chief Council Member of Moving The Still – The GIF is one of the most recognized and well-loved forms of digital media in use today. We’re celebrating it’s 25th birthday this year… Everyone currently using the internet has seen a GIF. The last few years have seen the GIF rise to a level of prominence of epic proportions. Artists have taken to the medium with an incredible fervor. Businesses use them to send lighter, more compressed advertisements via email. The Net Generation has taken to the GIF in myriad ways, from fan art to the revolutionary meme. Perhaps more than any other medium, the GIF embraces a diversity inherent in its simple function. Plus, they are extremely fun and easy to make. The time for officially celebrating the GIF is long overdue and we are thrilled to celebrate it in this unique and totally groundbreaking way…Everyone seemed to agree this is the perfect moment and platform to properly exhibit the GIF, and to honor it by giving it its due place in a greater artistic conversation.


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