Current trends, opinions, news articles, and musings about branding.

Branding Principles – An interview with Alex Valderrama

Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding principles and ways to stand out from the rest and create a unique brand experience that will take you to distance. Feel free to share your thoughts and comments below.

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Get to know Alex Valderrama and his work – Twitter: @craniumagency -Instagram: @craniumagency -LinkedIn: Alex Valderrama -Facebook: @craniumagency

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