Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your…
Category:
Hospitality
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Brand LaunchBrand StrategyBrand TrendsContent MarketingEntertainmentHealthcareHospitalityRetailStart-upTechnology
Positioning 101: For A Successful New Brand Launch
Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new…
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Brand StrategyHealthcareHospitalityRetailTechnology
The Secret Weapon to Strong and Consistent Branding
It’s a simple fact. When your prospects are presented with unclear, inconsistent or muddled brand messages, they instinctively say “no,” and move on.
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Brand StrategyBrand TrendsEntertainmentHealthcareHospitalityIndustry NewsRetailTechnology
FutureBrand Publishes Their Index Report
There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that perception of the company matters more than the financial perspective.
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Brand StrategyEntertainmentHealthcareHospitalityRetailTechnology
BRANDING: Why is it so misunderstood?
The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry.