by Alex Valderrama | Aug 16, 2019 | Brand Launch, Brand Strategy, Brand Trends, branding, Content Marketing, Digital Branding, grow my business, Healthcare, new brand, start a business, Start-up, Videos
Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding principles and ways to...
by Alex Valderrama | Sep 28, 2018 | Brand Launch, Brand Strategy, Brand Trends, branding, grow my business, new brand, start a business, Start-up
This an excerpt from my book Make My Brand Bigger. So, why is it so important to clearly define your brand’s “Secret Sauce”? Let me begin by interjecting the idea that not all brands are created equal. As mentioned above, many companies do not devote the time...
