Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress 6th edition. There is an uncanny ability for most consumers to quickly read into a company brand and decide whether the product or service is right for them. Most brands have a predefined purpose and…
Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of the brand, it’s unique offerings, and the competitive landscape are a few main factors that should be taken into consideration. If done properly, a strong…
I am fascinated by virtual technology and how brands can use it to help their business stay competitive. Virtual reality has gone from zero to early adoption very quickly. The revenue forecast states it has gained more momentum than mobile and social combined. Augmented/Virtual Reality revenue forecast to hit $120Billion and disrupting mobile by 2020.…
We see a lot of companies getting connected to the internet and using this as a unique market position over their competitors. Many companies are evaluating how the Internet of Things (IOT) can enhance their products and service. This is taking “ordinary things”, these “every day objects” that are moving away from our cell phones and…
Here are some very important aspects of mobile development you should definitely consider before you dive into the official launch. Requirements: Before you start designing and coding, you should understand the purpose and mission of your new mobile app. What is the concrete problem your app is going to solve? This would be the “requirements…
Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new brand. Although our focus will be on new a brand launch, this exercise can also be used for existing brands with the goal of repositioning. I often read articles about positioning. They mainly…
Wearable technology articles and news seems to be popping up daily. You may have even seen someone wearing those weird looking glasses by Google. Webopedia defines this as: Wearable technology (also called wearable gadgets) is a category of technology devices related to health and fitness. Other wearable tech gadgets include devices that have small motion…
As you’ve no doubt seen over the past few years, ICANN, the global agency that manages registration of domain names, has opened up a multitude of new Top Level Domains (TLD’s) in an effort to meet the ever-increasing commercial demand for websites and Internet presence. Although this affords numerous benefits, the new expansion has also…
By Greg Olson – Partner, Cranium Studio I have never really considered myself an advocate of certain brands. For instance, I like Pabst Blue Ribbon, I drive a Toyota and I have a passion for rescuing Rottweiler’s. I enjoy these things but I don’t actively promote them. So, what is a brand advocate? I believe…
It’s a simple fact. When your prospects are presented with unclear, inconsistent or muddled brand messages, they instinctively say “no,” and move on.