The Future of Profits is Brand Purpose
February 24, 2017Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress…
10 Lessons I’ve Learned About Naming
May 21, 2016Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name…
Positioning 101: For A Successful New Brand Launch
December 30, 2014Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning…
The Secret Weapon to Strong and Consistent Branding
July 25, 2014It’s a simple fact. When your prospects are presented with unclear, inconsistent or muddled brand messages, they instinctively say “no,”…
FutureBrand Publishes Their Index Report
July 16, 2014There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting…
A Fundamental Brand Strategy Mistake: Pantone
January 6, 2014About a month ago I was searching for a Mac app for our studio that would deliver PANTONE colors and…
When Worlds Collide
January 6, 2014In the past, traditional branding and marketing took on a role in one shape or another to include messaging and…
BRANDING: Why is it so misunderstood?
July 6, 2013The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry.
Current trends, opinions, news articles, and musings about branding.
