10 Lessons I’ve Learned About Naming

Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of the brand, it’s unique offerings, and the competitive landscape are a few main factors that should be taken into consideration. If done properly, a strong…

Positioning 101: For A Successful New Brand Launch

Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new brand. Although our focus will be on new a brand launch, this exercise can also be used for existing brands with the goal of repositioning. I often read articles about positioning. They mainly…

Driving Your Brand With Wearable Technology

Wearable technology articles and news seems to be popping up daily. You may have even seen someone wearing those weird looking glasses by Google. Webopedia defines this as: Wearable technology (also called wearable gadgets) is a category of technology devices related to health and fitness. Other wearable tech gadgets include devices that have small motion…

Beware Of Brand Scams By Domain Peddlers

As you’ve no doubt seen over the past few years, ICANN, the global agency that manages registration of domain names, has opened up a multitude of new Top Level Domains (TLD’s) in an effort to meet the ever-increasing commercial demand for websites and Internet presence. Although this affords numerous benefits, the new expansion has also…