Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress 6th edition.…
Category:
Technology
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Brand LaunchBrand StrategyBrand TrendsEntertainmentHealthcareHospitalityIndustry NewsRetailStart-upTechnology
10 Lessons I’ve Learned About Naming
Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your…
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Brand FunBrand TrendsDigital BrandingTechnology
Your Brand in Virtual Reality
by Greg Olsonby Greg OlsonI am fascinated by virtual technology and how brands can use it to help their business stay competitive. Virtual reality has gone…
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Brand StrategyDigital BrandingTechnology
Connecting Your Brand To The Internet Of Things
by Greg Olsonby Greg OlsonWe see a lot of companies getting connected to the internet and using this as a unique market position over their competitors. …
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Digital BrandingStart-upTechnology
So you are considering launching a mobile application?
by Greg Olsonby Greg OlsonHere are some very important aspects of mobile development you should definitely consider before you dive into the official launch. Requirements: Before…
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Brand LaunchBrand StrategyBrand TrendsContent MarketingEntertainmentHealthcareHospitalityRetailStart-upTechnology
Positioning 101: For A Successful New Brand Launch
Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new…
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Brand StrategyBrand TrendsDigital BrandingTechnology
Driving Your Brand With Wearable Technology
by Greg Olsonby Greg OlsonWearable technology articles and news seems to be popping up daily. You may have even seen someone wearing those weird looking glasses…
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Brand StrategyBrand TrendsDigital BrandingIndustry NewsTechnology
Beware Of Brand Scams By Domain Peddlers
As you’ve no doubt seen over the past few years, ICANN, the global agency that manages registration of domain names, has opened…
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Brand TrendsDigital BrandingIndustry NewsRetailTechnology
The New Apple iPhone 6 Plus Review From An Apple Brand Advocate
by Greg Olsonby Greg OlsonBy Greg Olson – Partner, Cranium Studio I have never really considered myself an advocate of certain brands. For instance, I like…
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Brand StrategyHealthcareHospitalityRetailTechnology
The Secret Weapon to Strong and Consistent Branding
It’s a simple fact. When your prospects are presented with unclear, inconsistent or muddled brand messages, they instinctively say “no,” and move on.
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