by Alex Valderrama | Feb 24, 2017 | Brand Launch, Brand Strategy, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress 6th edition. There is an uncanny ability for most consumers to quickly read into a company brand and decide whether the product or...
by Alex Valderrama | May 21, 2016 | Brand Launch, Brand Strategy, Brand Trends, Entertainment, Healthcare, Hospitality, Industry News, Retail, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of the brand, it’s unique offerings, and the competitive landscape are a few...
by Alex Valderrama | Dec 30, 2014 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Entertainment, Healthcare, Hospitality, Retail, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new brand. Although our focus will be on new a brand launch, this exercise can also be used for existing brands with the goal...
by Casey Demchak | Jul 25, 2014 | Brand Strategy, Healthcare, Hospitality, Retail, Technology
It’s a simple fact. When your prospects are presented with unclear, inconsistent or muddled brand messages, they instinctively say “no,” and move on. However, creating consistent selling statements throughout your branding campaign can be difficult. Especially when...
by Alex Valderrama | Jul 16, 2014 | Brand Strategy, Brand Trends, Entertainment, Healthcare, Hospitality, Industry News, Retail, Technology
There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that brand perception of a company matters more than...
by Alex Valderrama | Jan 6, 2014 | Brand Strategy, Technology
About a month ago I searched for a Mac app for our agency that would define PANTONE colors and would help our agency sort out color variations for our clients. I stumbled upon an application designed by x-rite incorporated and sold through pantone.com called the...
