Home BNAW 1 Globality matches large brands with small independent agencies.

Globality matches large brands with small independent agencies.

by Alex Valderrama
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Undertaking a new project can be a painful part of a marketer’s job. Sifting through dozens of potential agencies, processing Request For Proposals (RFP) that can take longer than the work itself, sitting through long, ambitious pitches from agencies you know full well you’ll never work with. No wonder, then, that so many brands opt to stay with their established agency networks, no matter how overpriced or unsuited to the project at hand.

Source: The rise in request for proposals: Marketing in the age of accelerations

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