Mattress brand gets customers to ask philosophical questions about sleep at PSFK conference. Source: How will a lifestyle brand get us to sleep more and better?

When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers. Source: Should Twitter be part of your brand strategy?

Overcoming Advertising and Marketing Challenges in the Cannabis Industry Guest Post by Rob Fess, Director of Marketing at Tradiv Prior to entering... #cannabisculture #cannabismarketing #dopemagazine Source: Boosting Your Cannabis Brand

Do you love branding as much as we do? Do you write regularly on branding topics? We may have a lot in common... We are a group of branding experts and

Branding isn't a logo. It's not your name. It isn’t some meaningless press release out to the world. It's more Source: Ecommerce Branding: 11 Examples and 27 Expert Tips to

The Outdoor Industry Association’s third outdoor recreation economy report shows Americans spending $887 billion a year on recreation, establishing the industry as an economic pillar and fuel… Source: Outdoor recreation

Volkswagen reported a 28 percent jump in first-quarter operating profit, helped by earnings growth at its core VW brand which has struggled to recover from the carmaker's emissions scandal. Source:

At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect and promote it? Source: 7 Signs Your Personal

Brands may have reached peak emoji, but they’re just about getting started on stickers. Source: Branded stickers are the new branded emoji keyboards - Digiday