Your Brand’s “Secret Sauce”
Great brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace.
When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a muse, that connects with the target audience and brings comfort to the customer that he or she is doing business with a company that can be trusted. Nike has...
Increase Sales With A Stronger Brand Promise
When we conduct brand strategy workshops, we are often given the challenge to define the "Brand Promise" for the company. Arriving at the final brand promise statement takes a little time and patience, but it will provide a better return on your marketing and sales...
Latest Brand Musings
Three Key Ways Influencers Boost Brand Awareness
You probably have seen articles that talk about how influencers can charm the pants off of your customers, creating warm fuzzies that will result in a happily ever after relationship with your target audience. I am trying not to recreate that article. I want to talk...
9 Rebranding Situations To Consider
Before we jump into the reasons to rebrand, in order to add context for this article, let's first discuss what it means to rebrand. A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding...
How will a lifestyle brand get us to sleep more and better?
Mattress brand gets customers to ask philosophical questions about sleep at PSFK conference. Source: How will a lifestyle brand get us to sleep more and better?