Tag Archives: brand trends

Positioning 101: For A Successful New Brand Launch

Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new brand. Although our focus will be on new a brand launch, this exercise can also be used for existing brands with the goal of repositioning. I often read articles about positioning. They mainly cover the end result of …

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FutureBrand Publishes Their Index Report

There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that perception of the company matters more than the financial perspective.

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SUPAKITCH and KORALIE

We recently ran across this amazing video showcasing the excellent illustration work by Supakitch and Koralie and just had to share! This time lapse video shows their extraordinary craftsmanship used in creating the huge wall painting.

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Augmented Reality By Pirelli

Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the digital world. As we explore digital mediums such as QR codes, near field communications (NFC), branded videos, websites...

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