Pirelli augmented reality experience at Milano Malpensa Airport.
Branding and advertising have come a long way in the digital world. As we explore digital mediums such as QR codes, near field communications (NFC), branded videos, websites meant to scale up or down depending on the platform being used, we find ourselves exploring new and fun mediums with amazing digital technology. Check out this video where Pirelli was able to use augmented reality to create intrigue and a fun-ness factor to their brand.