Current trends, opinions, news articles, and musings about branding.

Animated Videos Improve Brand Message

Animated videos are an excellent way to capture your customer’sĀ attention. They can be used to support a new brand launch and communicate a sometimes complex offer in a very simple way.

A recent report by Cisco’s Visual Networking Index indicates that

“By 2019, 80% of Internet traffic will be online video.”

It’s hard to ignore those statistics.

Companies need to carefully review how videos might impact their brand message and sales. There are many benefits to integrating animated videos into a new brand launch or existing marketing campaign. The advantages of stronger sales conversion, customer retention, building brand equity are just a few of many. Check out these two animated video examples.

Mustang Customizer


Aircell Gogo Biz

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