by Casey Demchak | Apr 9, 2016 | Brand Launch, Brand Strategy, Content Marketing, Start-up
It’s a step I never miss. When I write Core Message Platforms for my clients’ branding campaigns, I always create a section that includes a number of tagline options for their product or service. It’s a big advantage to have a memorable tagline that people...
by Casey Demchak | Jul 21, 2015 | Brand Strategy, Brand Trends, Content Marketing
Let’s face it. When your prospects are presented with inconsistent or muddled brand messages, they instinctively say “no,” and move on. However, creating consistent selling statements throughout your branding campaign can be difficult. Especially when you’re under the...
by Casey Demchak | Oct 12, 2014 | Brand Strategy, Brand Trends, Content Marketing
It’s a copywriting mistake I’ve seen many times and it can really hurt your brand image. The problem is marketing copy that is not crafted in the right conversational style. It’s either too stiff and formal or too overblown with hype. Neither of these options is good....
by Casey Demchak | Jul 25, 2014 | Brand Strategy, Healthcare, Hospitality, Retail, Technology
It’s a simple fact. When your prospects are presented with unclear, inconsistent or muddled brand messages, they instinctively say “no,” and move on. However, creating consistent selling statements throughout your branding campaign can be difficult. Especially when...