Casey is an author, speaker and recognized expert at writing highly-effective marketing copy for a wide range of B2B companies and authors/speakers and coaches. He is also author of the book, Essential Sales Writing Secrets. In addition, Casey wrote a chapter on persuasive sales writing that is featured in the book, Advice From The Top: The Expert Guide To B2B Marketing. In addition, he hosted the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets. Casey’s been quoted in Inside Direct Mail for his expertise in building corporate newsletter programs; and samples of his work are featured in Steve Slaunwhite’s course workbook, Secrets of Writing for the Business-to-Business Market. Casey is also quoted in the book, The Wealthy Freelancer, written by Steve Slaunwhite, Pete Savage and Ed Gandia.

Core Message Platforms: The Key to Strong and Persistent Branding

Let’s face it. When your prospects are presented with inconsistent or muddled brand messages, they instinctively say “no,” and move on. However, creating consistent selling statements throughout your branding campaign can be difficult. Especially when you’re under the gun to produce a sales letter by the end of the day and a sales landing page…