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Mattress brand gets customers to ask philosophical questions about sleep at PSFK conference. Source: How will a lifestyle brand get us to sleep more and better?

When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers. Source: Should Twitter be part of your brand strategy?

Overcoming Advertising and Marketing Challenges in the Cannabis Industry Guest Post by Rob Fess, Director of Marketing at Tradiv Prior to entering… #cannabisculture #cannabismarketing #dopemagazine Source: Boosting Your Cannabis Brand with Digital Marketing Tools

Do you love branding as much as we do? Do you write regularly on branding topics? We may have a lot in common… We are a group of branding experts and we like to share our branding knowledge with other marketing, communications, and branding professionals.  Brand Musings’ purpose is to provide current trends, opinions, news articles, and musings about branding. If you …

Branding isn’t a logo. It’s not your name. It isn’t some meaningless press release out to the world. It’s more Source: Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

The Outdoor Industry Association’s third outdoor recreation economy report shows Americans spending $887 billion a year on recreation, establishing the industry as an economic pillar and fuel… Source: Outdoor recreation industry, seeing role to protect public lands, boasts $887 billion impact

Volkswagen reported a 28 percent jump in first-quarter operating profit, helped by earnings growth at its core VW brand which has struggled to recover from the carmaker’s emissions scandal. Source: VW brand recovery helps boost parent company’s Q1 profit

At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect and promote it? Source: 7 Signs Your Personal Brand Needs Work

Brands may have reached peak emoji, but they’re just about getting started on stickers. Source: Branded stickers are the new branded emoji keyboards – Digiday

Last summer, Campbell Soup Company, Unilever, and GSK Consumer Healthcare respectively began their first foray into marketing that promises to understand and respond intelligently to consumers’ voice-activated queries: Watson Ads. The ad format came about four months after IBM’s acquisition of The Weather Company (the data/analytics side of that entity, not to be conflated with the … Continue reading How Campbell’s …