How will a lifestyle brand get us to sleep more and better?
May 9, 2017Mattress brand gets customers to ask philosophical questions about sleep at PSFK conference. Source: How will a lifestyle brand get…Should Twitter be part of your brand strategy?
April 28, 2017When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers.…Boosting Your Cannabis Brand with Digital Marketing Tools
April 28, 2017Overcoming Advertising and Marketing Challenges in the Cannabis Industry Guest Post by Rob Fess, Director of Marketing at Tradiv Prior…
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April 25, 2017Do you love branding as much as we do? Do you write regularly on branding topics? We may have a…Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand
April 25, 2017Branding isn't a logo. It's not your name. It isn’t some meaningless press release out to the world. It's more…Outdoor recreation industry, seeing role to protect public lands, boasts $887 billion impact
April 25, 2017The Outdoor Industry Association’s third outdoor recreation economy report shows Americans spending $887 billion a year on recreation, establishing the…VW brand recovery helps boost parent company’s Q1 profit
April 19, 2017Volkswagen reported a 28 percent jump in first-quarter operating profit, helped by earnings growth at its core VW brand which…7 Signs Your Personal Brand Needs Work
April 19, 2017At the end of the day, your personal brand is the only thing you truly have. What are you doing…Branded stickers are the new branded emoji keyboards – Digiday
April 17, 2017Brands may have reached peak emoji, but they’re just about getting started on stickers. Source: Branded stickers are the new…How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads |
February 23, 2017Last summer, Campbell Soup Company, Unilever, and GSK Consumer Healthcare respectively began their first foray into marketing that promises to understand…
Current trends, opinions, news articles, and musings about branding.
