Mattress brand gets customers to ask philosophical questions about sleep at PSFK conference. Source: How will a lifestyle brand get us to…
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BNAW 1
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When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers. Source: Should…
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Overcoming Advertising and Marketing Challenges in the Cannabis Industry Guest Post by Rob Fess, Director of Marketing at Tradiv Prior to entering……
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Do you love branding as much as we do? Do you write regularly on branding topics? We may have a lot in common……
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Branding isn’t a logo. It’s not your name. It isn’t some meaningless press release out to the world. It’s more Source: Ecommerce…
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The Outdoor Industry Association’s third outdoor recreation economy report shows Americans spending $887 billion a year on recreation, establishing the industry as…
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Volkswagen reported a 28 percent jump in first-quarter operating profit, helped by earnings growth at its core VW brand which has struggled…
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At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect…
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Brands may have reached peak emoji, but they’re just about getting started on stickers. Source: Branded stickers are the new branded emoji…
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Last summer, Campbell Soup Company, Unilever, and GSK Consumer Healthcare respectively began their first foray into marketing that promises to understand and respond…