Home BNAW 1 How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads |

How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads |

by Alex Valderrama
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Last summer, Campbell Soup Company, Unilever, and GSK Consumer Healthcare respectively began their first foray into marketing that promises to understand and respond intelligently to consumers’ voice-activated queries: Watson Ads. The ad format came about four months after IBM’s acquisition of The Weather Company (the data/analytics side of that entity, not to be conflated with the … Continue reading How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads

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