Home BNAW 1 How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads |

How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads |

by Alex Valderrama
26 views

Last summer, Campbell Soup Company, Unilever, and GSK Consumer Healthcare respectively began their first foray into marketing that promises to understand and respond intelligently to consumers’ voice-activated queries: Watson Ads. The ad format came about four months after IBM’s acquisition of The Weather Company (the data/analytics side of that entity, not to be conflated with the … Continue reading How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads

Source: How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads |

0 comment
0

Related Posts

Leave a Comment