by Brian Houchin | Mar 9, 2016 | Brand Strategy, Trade Shows
Brand identity is one of the most fundamental elements of a company. In an ever-growing market, it has become increasingly difficult for a brand to capture the attention of its intended audience. In a lake of competing companies, it can pose a real challenge for a...
by Alex Valderrama | Jul 6, 2012 | Brand Trends, Trade Shows, Videos
Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the digital world. As we explore digital mediums such as QR codes, near field communications (NFC), branded videos, websites meant to scale up or down...
