by Brian Houchin | Mar 9, 2016 | Brand Strategy, Trade Shows
Brand identity is one of the most fundamental elements of a company. In an ever-growing market, it has become increasingly difficult for a brand to capture the attention of its intended audience. In a lake of competing companies, it can pose a real challenge for a...
by Greg Olson | Nov 25, 2014 | Brand Strategy, Industry News, Trade Shows
You have invested in booth space and travel to attend a trade show to showcase your products and services. You have just seconds to engage people and get them to remember your brand and make it clear why they should do business with you. Ask yourself a few questions...
by Greg Olson | Aug 16, 2014 | Brand Strategy, Industry News, Trade Shows
By Greg Olson I have been helping companies with their event and trade show marketing for over 20 years and one thing always remains the same. You have 5 seconds to make an impression and get that reluctant attendee to stop at your space to learn more. In regards to...
by Greg Olson | Jul 24, 2014 | Brand Strategy, Digital Branding, Trade Shows
Companies are seeing more and more people using mobile devices as their number one way to interact with their brand. Whether this is just looking up information on your company, reading email or reviewing a proposal, you must make sure your brand shines on mobile...
by Greg Olson | Jul 6, 2014 | Brand Strategy, Brand Trends, Technology, Trade Shows
Customers are using mobile devices such as smart phones and tablet computers at growing rates. The sales of mobile devices are surpassing computer sales. Mobile devices are connecting customers and prospects to your business and sales people are using these devices...
by Greg Olson | Apr 6, 2014 | Brand Strategy, Brand Trends, Technology, Trade Shows
Companies are trying to figure out how to integrate social media into their trade show exhibits and events to achieve the best results. Trade shows and events are a great way to connect with customers, prospects and media. Social media can be used through pre- and...
