Trade Shows

Brand identity is one of the most fundamental elements of a company. In an ever-growing market, it has become increasingly difficult for a brand to capture…

You have invested in booth space and travel to attend a trade show to showcase your products and services. You have just…

By Greg Olson I have been helping companies with their event and trade show marketing for over 20 years and one thing…

Companies are seeing more and more people using mobile as their number one way to interact with their brand.

Customers are using mobile devices such as smart phones and tablet computers at growing rates. The sales of mobile devices are surpassing computer sales.

Companies are trying to figure out how to integrate social media into their trade show exhibits and events to achieve the best results.

Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the digital world. As we explore digital mediums such as QR codes, near field communications (NFC), branded videos, websites…