by Alex Valderrama | Dec 30, 2014 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Entertainment, Healthcare, Hospitality, Retail, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new brand. Although our focus will be on new a brand launch, this exercise can also be used for existing brands with the goal...
by Alex Valderrama | Jul 16, 2014 | Brand Strategy, Brand Trends, Entertainment, Healthcare, Hospitality, Industry News, Retail, Technology
There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that brand perception of a company matters more than...
by Alex Valderrama | Feb 6, 2014 | Brand Strategy, Digital Branding
Written by Alex Valderrama, Founder and Principal of Cranium Agency One of the biggest questions I hear often is… “What is the difference between a mobile web app and a native app?”. There is a short and a long answer. For the purpose of not boring a...
by Alex Valderrama | Jan 6, 2014 | Brand Strategy, Brand Trends, Digital Branding, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency In the past, traditional branding and marketing took on a role in one shape or another to include messaging and printed material. As branding experts, we are tasked and challenged with providing our...
by Alex Valderrama | Jul 6, 2012 | Brand Trends, Trade Shows, Videos
Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the digital world. As we explore digital mediums such as QR codes, near field communications (NFC), branded videos, websites meant to scale up or down...