Current trends, opinions, news articles, and musings about branding.

Tag: brand strategy

  • Positioning 101: For A Successful New Brand Launch

    December 30, 2014
    Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning…
  • FutureBrand Publishes Their Index Report

    July 16, 2014
    There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting…
  • What is the Difference?

    February 6, 2014
    One of the biggest questions I hear often is... "What's the difference between a mobile web app and a native…
  • When Worlds Collide

    January 6, 2014
    In the past, traditional branding and marketing took on a role in one shape or another to include messaging and…
  • Augmented Reality By Pirelli

    July 6, 2012
    Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the digital world.…