Tag Archives: brand strategy

Positioning 101: For A Successful New Brand Launch

Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new brand. Although our focus will be on new a brand launch, this exercise can also be used for existing brands with the goal of repositioning. I often read articles about positioning. They mainly cover the end result of …

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FutureBrand Publishes Their Index Report

There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that perception of the company matters more than the financial perspective.

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What Customers Want On The Small Screen

Customers are using mobile devices such as smart phones and tablet computers at growing rates. The sales of mobile devices are surpassing computer sales.

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What is the Difference?

One of the biggest questions I hear often is... "What's the difference between a mobile web app and a native app?".

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When Worlds Collide

In the past, traditional branding and marketing took on a role in one shape or another to include messaging and printed material. As branding experts, we are tasked and challenged with providing our clients with best brand practice advice.

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Augmented Reality By Pirelli

Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the digital world. As we explore digital mediums such as QR codes, near field communications (NFC), branded videos, websites...

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