Current trends, opinions, news articles, and musings about branding.

Tag: digital branding

  • What is the Difference?

    February 6, 2014
    One of the biggest questions I hear often is... "What's the difference between a mobile web app and a native…

  • A Fundamental Brand Strategy Mistake: Pantone

    January 6, 2014
    About a month ago I was searching for a Mac app for our studio that would deliver PANTONE colors and…

  • When Worlds Collide

    January 6, 2014
    In the past, traditional branding and marketing took on a role in one shape or another to include messaging and…

  • Augmented Reality By Pirelli

    July 6, 2012
    Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the digital world.…