by Alex Valderrama | Feb 6, 2014 | Brand Strategy, Digital Branding
Written by Alex Valderrama, Founder and Principal of Cranium Agency One of the biggest questions I hear often is… “What is the difference between a mobile web app and a native app?”. There is a short and a long answer. For the purpose of not boring a...
by Alex Valderrama | Jan 6, 2014 | Brand Strategy, Technology
About a month ago I searched for a Mac app for our agency that would define PANTONE colors and would help our agency sort out color variations for our clients. I stumbled upon an application designed by x-rite incorporated and sold through pantone.com called the...
by Alex Valderrama | Jan 6, 2014 | Brand Strategy, Brand Trends, Digital Branding, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency In the past, traditional branding and marketing took on a role in one shape or another to include messaging and printed material. As branding experts, we are tasked and challenged with providing our...
by Alex Valderrama | Jul 6, 2012 | Brand Trends, Trade Shows, Videos
Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the digital world. As we explore digital mediums such as QR codes, near field communications (NFC), branded videos, websites meant to scale up or down...