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The Voice

The Voice

When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a muse, that connects with the target audience and brings comfort to the customer that he or she is doing business with a company that can be trusted. Nike has...
LOST IN TRANSLATION

LOST IN TRANSLATION

In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the...
Has the power of innovation gone too far?

Has the power of innovation gone too far?

A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next Rembrandt”, this painting was made with data gathered from Rembrandt’s previous paintings. This painting used deep learning algorithms and facial recognition...
The Great Martian War Video

The Great Martian War Video

Created for the History Channel, Plazma Design pulled off an amazing video. The integration of real life footage along with their expertise and special effects are remarkable. Created for the History Channel’s 100th Anniversary, the Great Martian War tells the...