Current trends, opinions, news articles, and musings about branding.

Category: Brand Fun

  • The Voice

    September 24, 2017
    When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a…
  • LOST IN TRANSLATION

    August 29, 2017
    In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become…
  • Has the power of innovation gone too far?

    September 29, 2016
    A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next Rembrandt”, this painting…
  • The Great Martian War Video

    June 30, 2015
    Created for the History Channel, Plazma Design pulled off an amazing video. The integration of real life footage along with…
  • Animated Videos Improve Brand Message

    June 1, 2015
    Animated videos are an excellent way to capture your customer's attention. They can be used to support a new brand launch…
  • Rebranding The Deck

    March 16, 2015
    It’s a perfect Colorado weekend: two sixty degree days in the middle of winter. The rest of the world is…
  • Paul Rand

    March 14, 2015
    In this video, Paul Rand masterfully describes form and content with respect to visual communications. Paul Rand, known for his…
  • Augmented Reality Has Come A Long Way

    February 12, 2015
    Recently, a design firm "We are Royale" created this amazing 2015 calendar. What makes this calendar amazing is the integration…
  • Hershey’s Brand Evolution Video

    October 25, 2014
    This great video showcases how Hershey's evolved from a small-town caramel maker to one of the largest candy companies in…
  • Ikea’s Clever Twist On New Technology

    October 10, 2014
    I enjoy Ikea's efforts to create unique experiences. Ikea has just released their new catalog with over 328 high definition…