by Scott Forbes | Sep 24, 2017 | Brand Fun, Brand Strategy, Brand Trends
When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a muse, that connects with the target audience and brings comfort to the customer that he or she is doing business with a company that can be trusted. Nike has...
by Scott Forbes | Aug 29, 2017 | Brand Fun, Content Marketing
In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the...
by Alex Valderrama | Sep 29, 2016 | Brand Fun, Videos
A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next Rembrandt”, this painting was made with data gathered from Rembrandt’s previous paintings. This painting used deep learning algorithms and facial recognition...
by Greg Olson | May 19, 2016 | Brand Fun, Brand Trends, Digital Branding, Technology
I am fascinated by virtual technology and how brands can use it to help their business stay competitive. Virtual reality has gone from zero to early adoption very quickly. The revenue forecast states it has gained more momentum than mobile and social combined. ...
by Greg Olson | Apr 3, 2016 | Brand Fun, Brand Strategy, Entertainment
I have spent the last few years at various improv comedy schools, classes and performances. It’s a way to help me stay both creative and mentally stimulated. One day in class, the imaginary light bulb went off. Or maybe it was more of a mental knock. I realized...
by Alex Valderrama | Jun 30, 2015 | Brand Fun, Brand Trends, Videos
Created for the History Channel, Plazma Design pulled off an amazing video. The integration of real life footage along with their expertise and special effects are remarkable. Created for the History Channel’s 100th Anniversary, the Great Martian War tells the...
