Brand Fun

The Voice

When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a muse, that connects with the target audience and brings comfort to the customer that he or she is doing business with a company that can be trusted. Nike has a voice, one that has long been the brand telling the …

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LOST IN TRANSLATION

In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the worldwide advertising account for British Petroleum. The agency’s best thinkers—award-winning writers and …

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Has the power of innovation gone too far?

A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next Rembrandt”, this painting was made with data gathered from Rembrandt’s previous paintings. This painting used deep learning algorithms and facial recognition techniques with over 148 million pixels. Take a moment to watch the video and let us know if technology and innovation have gone …

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Your Brand in Virtual Reality

I am fascinated by virtual technology and how brands can use it to help their business stay competitive. Virtual reality has gone from zero to early adoption very quickly. The revenue forecast states it has gained more momentum than mobile and social combined.  Augmented/Virtual Reality revenue forecast to hit $120Billion and disrupting mobile by 2020.   Let’s answer a few …

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Give Your Brand An Improv Makeover

I have spent the last few years at various improv comedy schools, classes and performances. It’s a way to help me stay both creative and mentally stimulated.   One day in class, the imaginary light bulb went off. Or maybe it was more of a mental knock. I realized there is a definite relationship between improv and branding. With improv we …

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The Great Martian War Video

Created for the History Channel, Plazma Design pulled off an amazing video. The integration of real life footage along with their expertise and special effects are remarkable. Created for the History Channel’s 100th Anniversary, the Great Martian War tells the story of catastrophic events when humankind was pitted against Alien invasion. “I am delighted that the latest show I worked on …

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Bring Humor To Your Brand

Every year I look forward to the Business Marketing Association Global Conference. This year it was in Chicago, Illinois. One key presentation that stood apart from the others was by Tim Washer. B2B Video: Comedy writes itself. For many businesses, connecting with their customers is sometimes a difficult task. Many companies review their tone and character and find ways to produce …

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Animated Videos Improve Brand Message

Animated videos are an excellent way to capture your customer’s attention. They can be used to support a new brand launch and communicate a sometimes complex offer in a very simple way. A recent report by Cisco’s Visual Networking Index indicates that “By 2019, 80% of Internet traffic will be online video.” It’s hard to ignore those statistics. Companies need to …

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Rebranding The Deck

It’s a perfect Colorado weekend: two sixty degree days in the middle of winter. The rest of the world is out biking and skiing. I am painting the deck. Our house goes up for sale in five weeks, and we are working with realtors to make it look as welcoming as possible. The realtors call this staging, but it’s essentially …

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Paul Rand

In this video, Paul Rand masterfully describes form and content with respect to visual communications. Paul Rand, known for his in-depth knowledge and understanding of visual communications, had a major evolutionary impact on graphic design principles. This short video is very insightful and should be seen by all graphic designers, branding experts, marketing professionals and anyone else in charge of a company’s brand …

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