Like all large Internet domain purveyors, GoDaddy makes a tidy income off of selling and supporting websites. What they don’t do, and…
Digital Branding
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Brand FunBrand TrendsDigital BrandingTechnology
Your Brand in Virtual Reality
by Greg Olsonby Greg OlsonI am fascinated by virtual technology and how brands can use it to help their business stay competitive. Virtual reality has gone…
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Brand LaunchBrand StrategyBrand TrendsContent MarketingDigital BrandingStart-up
Great Brands Inspire Action
Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can…
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Brand StrategyContent MarketingDigital Branding
Is your branding and marketing strategy designed for days long gone?
by Greg Olsonby Greg OlsonI’ve spent my career working in the sales and marketing industry. Whether this is marketing oil & gas products, software or medical…
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Brand StrategyDigital BrandingTechnology
Connecting Your Brand To The Internet Of Things
by Greg Olsonby Greg OlsonWe see a lot of companies getting connected to the internet and using this as a unique market position over their competitors. …
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Digital BrandingStart-upTechnology
So you are considering launching a mobile application?
by Greg Olsonby Greg OlsonHere are some very important aspects of mobile development you should definitely consider before you dive into the official launch. Requirements: Before…
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Brand StrategyBrand TrendsDigital BrandingTechnology
Driving Your Brand With Wearable Technology
by Greg Olsonby Greg OlsonWearable technology articles and news seems to be popping up daily. You may have even seen someone wearing those weird looking glasses…
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Brand StrategyBrand TrendsContent MarketingDigital Branding
The Difference Between Being Different And Being Unique
Written by Alex Valderrama, Founder and Principal of Cranium Agency We often speak about “differentiators” when defining a brand. In branding terms, a differentiator defines…
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Brand StrategyBrand TrendsDigital BrandingIndustry NewsTechnology
Beware Of Brand Scams By Domain Peddlers
As you’ve no doubt seen over the past few years, ICANN, the global agency that manages registration of domain names, has opened…
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