by Alex Valderrama | Aug 16, 2019 | Brand Launch, Brand Strategy, Brand Trends, branding, Content Marketing, Digital Branding, grow my business, Healthcare, new brand, start a business, Start-up, Videos
Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding principles and ways to...
by Alex Valderrama | Nov 11, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. Every strong brand has a purpose, and every customer has a need. There are many brands – Volvo...
by Alex Valderrama | Nov 4, 2014 | Brand Strategy, Brand Trends, Content Marketing, Digital Branding
Written by Alex Valderrama, Founder and Principal of Cranium Agency We often speak about “differentiators” when defining a brand. In branding terms, a differentiator defines what brand qualities separate your brand from your competitor’s brand. While...
by Alex Valderrama | Oct 13, 2014 | Brand Strategy, Brand Trends, Digital Branding
Written by Alex Valderrama, Founder and Principal of Cranium Agency Many years ago I worked as a phlebotomist at a major medical center while I attended design school. Little did I know at the time I would be a part of a major branding effort by the hospital’s...
by George Stenitzer | Aug 16, 2014 | Brand Strategy, Content Marketing, Digital Branding
Guru, guide, partner or helper? In the eyes of customers, does your content appear to come from a guru, guide, partner or helper? Ask that key question as you develop brand and content marketing strategies. What kind of customer relationship are you aiming for? Make...
by Alex Valderrama | Jul 22, 2014 | Brand Fun, Brand Strategy, Digital Branding, Videos
This is a great interview with Michelle Phan by the Journals’ Deborah Kan. The video provides great insight and helpful hints.
