Great Brands Inspire Action
November 11, 2015Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The…The Difference Between Being Different And Being Unique
November 4, 2014Written by Alex Valderrama, Founder and Principal of Cranium Agency We often speak about "differentiators" when defining a brand. In branding terms, a…Building Brand Equity One Touchpoint At A Time
October 13, 2014Written by Alex Valderrama, Founder and Principal of Cranium Agency Many years ago I worked as a phlebotomist at a major…What role do you play in branding and content marketing?
August 16, 2014Guru, guide, partner or helper? In the eyes of customers, does your content appear to come from a guru, guide,…Branding YouTube Superstar Michelle Phan
July 22, 2014This is a great interview with Michelle Phan by the Journals' Deborah Kan. The video provides great insight and helpful…What is the Difference?
February 6, 2014One of the biggest questions I hear often is... "What's the difference between a mobile web app and a native…When Worlds Collide
January 6, 2014In the past, traditional branding and marketing took on a role in one shape or another to include messaging and…