by Alex Valderrama | Aug 16, 2019 | Brand Launch, Brand Strategy, Brand Trends, branding, Content Marketing, Digital Branding, grow my business, Healthcare, new brand, start a business, Start-up, Videos
Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding principles and ways to...
by David Schachter | Sep 29, 2016 | Brand Strategy, Brand Trends, Digital Branding, Intellectual Property
Like all large Internet domain purveyors, GoDaddy makes a tidy income off of selling and supporting websites. What they don’t do, and aren’t about to promise any time soon, is to prevent someone from operating a website using a domain that contains your trademark, or...
by Greg Olson | May 19, 2016 | Brand Fun, Brand Trends, Digital Branding, Technology
I am fascinated by virtual technology and how brands can use it to help their business stay competitive. Virtual reality has gone from zero to early adoption very quickly. The revenue forecast states it has gained more momentum than mobile and social combined. ...
by Alex Valderrama | Nov 11, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. Every strong brand has a purpose, and every customer has a need. There are many brands – Volvo...
by Greg Olson | Sep 26, 2015 | Brand Strategy, Content Marketing, Digital Branding
I’ve spent my career working in the sales and marketing industry. Whether this is marketing oil & gas products, software or medical devices. Many of these companies continue to make the following statements: “Our buyers are older, our buyers are not on social...
by Greg Olson | Jul 21, 2015 | Brand Strategy, Digital Branding, Technology
We see a lot of companies getting connected to the internet and using this as a unique market position over their competitors. Many companies are evaluating how the Internet of Things (IOT) can enhance their products and service. This is taking “ordinary...
