Home BNAW 1 Lowdown: How a New Mondelez Brand Got Its Name (It’s a Doozy)

Lowdown: How a New Mondelez Brand Got Its Name (It’s a Doozy)

by Alex Valderrama
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The Lowdown has the latest on the snack food marketer’s newest global brand launch and Katy Perry’s new cosmetics line.

Source: Lowdown: How a New Mondelez Brand Got Its Name (It’s a Doozy)

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