A Newsletter About Branding

Featured Articles

Increase Sales With A Stronger Brand Promise

When we conduct brand strategy workshops, we are often given the challenge to define the "Brand Promise" for the company. Arriving at the final brand promise statement takes a little time and patience, but it will provide a better return on your marketing and sales...

How will a lifestyle brand get us to sleep more and better?

Mattress brand gets customers to ask philosophical questions about sleep at PSFK conference. Source: How will a lifestyle brand get us to sleep more and better?

Should Twitter be part of your brand strategy?

When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers. Source: Should Twitter be part of your brand strategy?

Latest Brand Musings

7 Signs Your Personal Brand Needs Work

At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect and promote it? Source: 7 Signs Your Personal Brand Needs Work

Branded stickers are the new branded emoji keyboards – Digiday

Brands may have reached peak emoji, but they’re just about getting started on stickers. Source: Branded stickers are the new branded emoji keyboards - Digiday

The Future of Profits is Brand Purpose

Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress 6th edition. There is an uncanny ability for most consumers to quickly read into a company brand and decide whether the product or...