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LOST IN TRANSLATION
In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the...
Boosting Your Cannabis Brand with Digital Marketing Tools
Overcoming Advertising and Marketing Challenges in the Cannabis Industry Guest Post by Rob Fess, Director of Marketing at Tradiv Prior to entering... #cannabisculture #cannabismarketing #dopemagazine Source: Boosting Your Cannabis Brand with Digital Marketing Tools
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Do you love branding as much as we do? Do you write regularly on branding topics? We may have a lot in common... We are a group of branding experts and we like to share our branding knowledge with other marketing, communications, and branding professionals. Brand...
Latest Brand Musings
How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads |
Last summer, Campbell Soup Company, Unilever, and GSK Consumer Healthcare respectively began their first foray into marketing that promises to understand and respond intelligently to consumers’ voice-activated queries: Watson Ads. The ad format came about four months...
Lowdown: How a New Mondelez Brand Got Its Name (It’s a Doozy)
The Lowdown has the latest on the snack food marketer's newest global brand launch and Katy Perry's new cosmetics line. Source: Lowdown: How a New Mondelez Brand Got Its Name (It's a Doozy)
Holy Brand Extension! How ‘Lego Batman’ Built Boffo Box Office
Marketers behind 'The Lego Batman Movie' joined forces to take over the box office. Source: Holy Brand Extension! How 'Lego Batman' Built Boffo Box Office
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