by Alex Valderrama | Dec 14, 2016 | BNAW 1
“We’re now an independent company within the Alphabet umbrella,” Waymo CEO John Krafcik told an audience at a press event in San Francisco today. Krafcik.. Source: Google’s self-driving car unit becomes Waymo
by Alex Valderrama | Dec 14, 2016 | BNAW 1
Adweek reports that Kellogg’s decision to pull its advertising from Breitbart News inflicted massive, longterm damage to the cereal company’s brand online. Source: AdWeek: #DumpKelloggs Boycott Has Blown a Lasting Hole in Kellogg’s on Social...
by Alex Valderrama | Dec 14, 2016 | BNAW 1
Every day at Springwise over 20,000 individuals worldwide submit innovations for us to review, including a huge number of marketing and PR campaigns. With such a huge volume of campaigns to sort through, it quickly becomes apparent what sets apart the good ideas from...
by Alex Valderrama | Dec 14, 2016 | BNAW 1
Coca-Cola-distributed Fairlife premium milk launches national campaign Source: Can Premium Milk Be a Cash Cow For Coca-Cola?
by Alex Valderrama | Dec 13, 2016 | BNAW 1
Chipotle founder Steve Ells has full reigns of the company again after his co-CEO Monty Moran “stepped down”. Source: Chipotle loses CEO Monty Moran in the wake of “ongoing challenges” – Denverite