Videos

Has the power of innovation gone too far?

A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next Rembrandt”, this painting was made with data gathered from Rembrandt’s previous paintings. This painting used deep learning algorithms and facial recognition techniques with over 148 million pixels. Take a moment to watch the video and let us know if technology and innovation have gone …

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A Unique Branding Approach For The City Of Porto

The design firm Atelier Martino & Jana were instrumental in crafting a unique approach to design and implementing a visual language that truly captures the brand essence of the city of Porto. Watch this very creative video and then follow the link to their Behance page with further details on the project. Porto / City identity and branding proposal from …

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The Great Martian War Video

Created for the History Channel, Plazma Design pulled off an amazing video. The integration of real life footage along with their expertise and special effects are remarkable. Created for the History Channel’s 100th Anniversary, the Great Martian War tells the story of catastrophic events when humankind was pitted against Alien invasion. “I am delighted that the latest show I worked on …

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Animated Videos Improve Brand Message

Animated videos are an excellent way to capture your customer’s attention. They can be used to support a new brand launch and communicate a sometimes complex offer in a very simple way. A recent report by Cisco’s Visual Networking Index indicates that “By 2019, 80% of Internet traffic will be online video.” It’s hard to ignore those statistics. Companies need to …

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Paul Rand

In this video, Paul Rand masterfully describes form and content with respect to visual communications. Paul Rand, known for his in-depth knowledge and understanding of visual communications, had a major evolutionary impact on graphic design principles. This short video is very insightful and should be seen by all graphic designers, branding experts, marketing professionals and anyone else in charge of a company’s brand …

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Augmented Reality Has Come A Long Way

Recently, a design firm “We are Royale” created this amazing 2015 calendar. What makes this calendar amazing is the integration of augmented reality with a printed calendar and watching it all come to life. Watch the video and see how this team did an amazing job of moving their brand experience forward.

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Swisscom – Great Video On A Dynamic Living Brand

This video showcases a great example of a complex brand that is simplified. The logo execution, along with other supporting brand elements, makes this a strong brand that is “unique”. In addition, the brand transformation is executed well with great attention to detail.

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Hershey’s Brand Evolution Video

This great video showcases how Hershey’s evolved from a small-town caramel maker to one of the largest candy companies in the world. [Photos: BETTMANN/CORBIS (MILTON HERSHEY); CORBIS (TOWER OF LIGHT); BETTMANN/CORBIS (CANDY STORE); JOSEPH SOHM/VISIONS OF AMERICA/CORBIS (HORSES); PULSE/CORBIS (MONEY); JULNICHOLS/ISTOCK (BOTTLE); JESSICA DIMMOCK/VII/CORBIS (SSIRI)]

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Ikea’s Clever Twist On New Technology

I enjoy Ikea’s efforts to create unique experiences. Ikea has just released their new catalog with over 328 high definition pages, tactile touch technology, no lag in the information, and most importantly it is very simple and intuitive to operate. The attached video explains their revolutionary approach.

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Candid conversations between Charles Bukowski, his wife, and his producer.

This cleverly animated video has great insight into Charles Bukowski. Bukowski, a German-born American poet and novelist, inspired the nation with his creative writings about ordinary lives of poor Americans, alcohol, relationships with women, and the drudgery of work. He wrote thousands of poems and several novels.

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