by Alex Valderrama | Aug 16, 2019 | Brand Launch, Brand Strategy, Brand Trends, branding, Content Marketing, Digital Branding, grow my business, Healthcare, new brand, start a business, Start-up, Videos
Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding principles and ways to...
by Alex Valderrama | Sep 29, 2016 | Brand Fun, Videos
A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next Rembrandt”, this painting was made with data gathered from Rembrandt’s previous paintings. This painting used deep learning algorithms and facial recognition...
by Alex Valderrama | May 5, 2016 | Brand Strategy, Brand Trends, Videos
The design firm Atelier Martino & Jana were instrumental in crafting a unique approach to design and implementing a visual language that truly captures the brand essence of the city of Porto. Watch this very creative video and then follow the link to their Behance...
by Alex Valderrama | Jun 30, 2015 | Brand Fun, Brand Trends, Videos
Created for the History Channel, Plazma Design pulled off an amazing video. The integration of real life footage along with their expertise and special effects are remarkable. Created for the History Channel’s 100th Anniversary, the Great Martian War tells the...
by Alex Valderrama | Jun 1, 2015 | Brand Fun, Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up, Videos
Animated videos are an excellent way to capture your customer’s attention. They can be used to support a new brand launch and communicate a sometimes complex offer in a very simple way. A recent report by Cisco’s Visual Networking Index indicates that...
by Alex Valderrama | Mar 14, 2015 | Brand Fun, Brand Strategy, Brand Trends, Videos
In this video, Paul Rand masterfully describes form and content with respect to visual communications. Paul Rand, known for his in-depth knowledge and understanding of visual communications, had a major evolutionary impact on graphic design principles. This short...
