Animated Videos Improve Brand Message

Animated videos are an excellent way to capture your customer’s attention. They can be used to support a new brand launch and communicate a sometimes complex offer in a very simple way. A recent report by Cisco’s Visual Networking Index indicates that “By 2019, 80% of Internet traffic will be online video.” It’s hard to ignore…

Paul Rand

In this video, Paul Rand masterfully describes form and content with respect to visual communications. Paul Rand, known for his in-depth knowledge and understanding of visual communications, had a major evolutionary impact on graphic design principles. This short video is very insightful and should be seen by all graphic designers, branding experts, marketing professionals and anyone else in…