Great brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace.

A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest reason may be that they do not have an emotional feeling about the brand. These brands do not engage with their potential customers at an emotional level.  “People buy based on an emotional feeling.”  A strong brand that …

When we conduct brand strategy workshops, we are often given the challenge to define the “Brand Promise” for the company. Arriving at the final brand promise statement takes a little time and patience, but it will provide a better return on your marketing and sales investment. There are many reasons you may want to revisit or create a brand promise …

The goal of every brand is to create a strong bond with a multitude of “Micro-Moments.” These micro-moments are crucial to the success of the brand. As companies develop their marketing and branding strategy, particular attention should be given to how the brand message will be delivered through different channels. And, more importantly, the integration of the core brand message will …

Before we jump into the reasons to rebrand, in order to add context for this article, let’s first discuss what it means to rebrand. A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding initiative should be considered carefully. A typical rebrand initiative may require a …

Mattress brand gets customers to ask philosophical questions about sleep at PSFK conference. Source: How will a lifestyle brand get us to sleep more and better?

When considering Twitter for your brand’s digital strategy, keep in mind what it excels at: direct communication, immediacy and influencers. Source: Should Twitter be part of your brand strategy?

Overcoming Advertising and Marketing Challenges in the Cannabis Industry Guest Post by Rob Fess, Director of Marketing at Tradiv Prior to entering… #cannabisculture #cannabismarketing #dopemagazine Source: Boosting Your Cannabis Brand with Digital Marketing Tools

Do you love branding as much as we do? Do you write regularly on branding topics? We may have a lot in common… We are a group of branding experts and we like to share our branding knowledge with other marketing, communications, and branding professionals.  Brand Musings’ purpose is to provide current trends, opinions, news articles, and musings about branding. If you …

Branding isn’t a logo. It’s not your name. It isn’t some meaningless press release out to the world. It’s more Source: Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand