Great brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace.
Category:
Brand Strategy
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A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest…
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When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a muse, that…
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Brand LaunchBrand StrategyBrand TrendsContent MarketingStart-up
Increase Sales With A Stronger Brand Promise
When we conduct brand strategy workshops, we are often given the challenge to define the “Brand Promise” for the company. Arriving at…
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The goal of every brand is to create a strong bond with a multitude of “Micro-Moments.” These micro-moments are crucial to the…
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Brand StrategyBrand TrendsContent Marketing
Three Key Ways Influencers Boost Brand Awareness
by Keely Nolanby Keely NolanYou probably have seen articles that talk about how influencers can charm the pants off of your customers, creating warm fuzzies that…
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Before we jump into the reasons to rebrand, in order to add context for this article, let’s first discuss what it means…
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Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress 6th edition.…
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Brand LaunchBrand StrategyBrand TrendsStart-up
Defining Your Brand’s Secret Sauce – A Strong Brand Story
Written by Alex Valderrama, Founder and Principal of Cranium Agency Most companies spend a significant amount of time creating their “Secret Sauce”…
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Brand StrategyBrand TrendsDigital BrandingIntellectual Property
Don’t Expect GoDaddy to Babysit Your Brand
Like all large Internet domain purveyors, GoDaddy makes a tidy income off of selling and supporting websites. What they don’t do, and…